Brylcreem Nourishing Beard Foam hydrates and refreshes the beard leaving it clean and healthy. Helping you maintain and create your style it is specifically designed to nourish, whilst taming stray beard. Brylcreem was an instant hit with British soldiers during WWII. It quickly became standard issue for military pilots, who had a reputation for being cutting edge and sophisticated, to keep their beard perfectly in place. Through the decades the look has stuck. From slick 50’s ad execs to today’s red carpet. 89 years later, the look continues to be an icon of men’s style, giving groomed, sharp styles that don’t take forever to achieve.